Maritime Industry Briefing: AI Advances in Freight Management

## AI Continues to Reshape Freight and Logistics Operations C.H. Robinson, one of the world's largest third-party logistics providers, is pushing further into artificial intelligence with the planned introduction of a new tool called 'Engineer', according to FreightWaves. The development follows the successful rollout of the company's AI-powered 'Planner' tool, which was launched last year within its Managed Solutions division. The Planner was designed to assist logistics professionals in optimising freight movements and decision-making workflows. Engineer is positioned as the next evolution in that AI stack, though full details of its capabilities have yet to be disclosed publicly. The move reflects a broader industry trend in which freight brokers and logistics intermediaries are investing heavily in proprietary AI platforms to drive efficiency, reduce costs, and differentiate their service offerings in an increasingly competitive market. For shippers and carriers operating within global supply chains — including those with significant maritime freight components — the integration of AI tools at the brokerage level has implications for cargo visibility, rate optimisation, and intermodal coordination. C.H. Robinson's continued investment in AI tooling signals that major logistics players view technology as a core competitive lever, particularly as freight markets remain volatile and customers demand greater transparency and responsiveness across supply chain touchpoints. *Sources: FreightWaves*