Elkem Silicones Rebrands as Bluestar Silicones in Corporate Identity Overhaul

## Elkem Silicones Returns to Bluestar Silicones Brand Elkem Silicones has announced it will rebrand as Bluestar Silicones, reviving a previously established market identity while simultaneously launching a refreshed visual brand, the company confirmed on 23 June 2026. According to a PR Newswire release issued from Lyon, France, the rebranding represents a strategic decision to reclaim a consolidated market name rather than introduce an entirely new identity. The company emphasised that the transition is designed to ensure full continuity for existing customers, commercial partners, and other stakeholders. 'The move signals a deliberate repositioning by the silicones manufacturer, which supplies specialty chemical products with applications across a range of industrial sectors, including marine coatings, sealants, and anti-fouling technologies relevant to the maritime supply chain. Bluestar Silicones, as a brand, carries established recognition within specialty chemicals markets, and the decision to revert to it suggests the company views the name as a commercial asset worth reclaiming. The accompanying visual identity refresh indicates the rebrand is not merely administrative but is intended to mark a distinct new chapter in the company's strategic direction. For maritime industry professionals, silicone-based products from manufacturers such as Bluestar Silicones are relevant across vessel maintenance, hull protection, and offshore infrastructure applications. Procurement and technical teams sourcing marine-grade sealants, lubricants, or coating compounds should note the name change when updating supplier records and contractual documentation. The company has not indicated any changes to product lines, manufacturing facilities, or leadership as part of the rebrand. Further details on the new visual identity and any associated product or service updates are expected to follow the initial announcement.