FreightWaves SONAR Launches SCI: Custom Insights Tool for Transportation Network Intelligence

FreightWaves has unveiled SCI: Custom Insights, a new analytical product integrated into its SONAR freight intelligence platform, designed to give shippers and logistics managers a deeper, data-driven view of their transportation networks. According to FreightWaves, the tool merges a user's own transportation data with SONAR's extensive market benchmarks, enabling operators to surface actionable intelligence around cost performance, network risk exposure, and operational efficiency. The product is positioned as a decision-support resource for supply chain professionals seeking to move beyond generic market data and apply industry benchmarks directly to their own freight operations. The launch reflects a broader trend in the freight and logistics sector toward customised, network-specific analytics, as shippers face continued pressure to optimise costs and build resilience into supply chains that were stress-tested during recent years of market volatility. By contextualising a company's internal data against real-time and historical market conditions, SCI: Custom Insights aims to close the gap between raw data availability and practical, strategic decision-making. For maritime and intermodal operators, tools of this nature carry particular relevance. Port congestion, fluctuating ocean freight rates, and shifting trade lane dynamics mean that inland and multimodal transportation legs are increasingly scrutinised as part of end-to-end supply chain cost management. Platforms that can benchmark drayage, inland freight, and last-mile performance against live market data offer meaningful value to logistics teams managing complex, multi-modal networks. FreightWaves has positioned SONAR as one of the freight industry's leading data platforms, aggregating information across trucking, rail, ocean, and air freight markets. The addition of customised shipper-level insights represents an expansion of the platform's utility from market intelligence into direct operational analytics. Full details of SCI: Custom Insights, including pricing and integration options, are available through the FreightWaves SONAR platform.