Hidden Valley Ranch Launches 'Ranch-bassador' Program for European Flavor Quest

In a move that may surprise some, the iconic American condiment brand Hidden Valley Ranch has announced a unique opportunity for its most devoted fans. The company is recruiting four 'Ranch-ambassadors' to serve as on-the-ground cultural explorers during the brand's first official trip across the pond to Europe. According to the [PR Newswire announcement](https://www.prnewswire.com/news-releases/your-dream-job-awaits-hidden-valley-ranch-is-hiring-four-ranch-bassadors-for-a-flavor-quest-across-europe-302708765.html), the selected 'Ranch-bassadors' will travel in two teams of two to 'taste, explore and document' Ranch's European flavor journey. This includes visiting local markets, trying new dishes, and sharing their experiences on social media. While the move may seem unorthodox for a ranch dressing brand, it reflects a growing trend of consumer-facing companies seeking to build deeper connections with their most passionate fans. 'Ranch-bassadors' will be responsible for capturing the 'culinary and cultural nuances' of Ranch's European adventure, providing valuable insights that could inform future product development and marketing. 'We're thrilled to offer this once-in-a-lifetime opportunity for our most loyal fans to join us on our first official trip to Europe,' said Deb Crandall, Vice President of Marketing at Hidden Valley Ranch. 'As a brand that's been bringing people together around the table for decades, we can't wait to explore new international flavor profiles and share them with our community.' Applications for the 'Ranch-bassador' program are open until January 8, 2023. Interested fans can apply on the Hidden Valley Ranch website.