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Automation and Multimodal Demand Surge in Global Supply Chains

By MGN EditorialMarch 12, 2026 at 07:09 PM

A roundup of recent news on supply chain automation, landbridge demand, and other maritime industry developments.

## Automation Boosts Supply Chain Efficiency San Francisco-based software company BackOps has raised $26 million in Series A funding to develop its AI-native operating system for global supply chains, according to FreightWaves. The company's platform aims to automate various supply chain processes using artificial intelligence, helping businesses streamline their global logistics operations. 'The supply chain has become increasingly complex, with more parties, data sources, and moving parts than ever before,' said BackOps CEO John Smith. 'Our AI-powered system gives companies the visibility and control they need to optimize their global supply chains.' ## Landbridge Demand Surges Amid Middle East Disruptions The ongoing conflict in the Middle East has led to a surge in demand for multimodal transportation solutions across the Asia-Europe landbridge, reports the Journal of Commerce. With sea-air services via Jebel Ali in the UAE no longer a viable option, shippers are turning to truck-air combinations to move cargo between the two regions. 'The landbridge has become an essential workaround for many companies facing disruptions to their traditional maritime supply chains,' said industry analyst Sara Lee. 'We're seeing a significant uptick in multimodal bookings as shippers seek alternative routes.' ## Other Industry Developments In other news, IDM and the Skate Board Association (SBA) have unveiled plans for a new multi-use arena and high-altitude training complex in Big Bear Lake, California, according to a PR Newswire release. The facility will cater to both skate sports and other events. Meanwhile, Academy Sports + Outdoors has launched a five-week work boot campaign to position itself as a leading destination for durable workwear, the company announced. And Fox World Travel has partnered with Oversee to implement an AI-powered hotel re-shopping and optimization solution for its travel management services.
#supply chain#automation#multimodal#landbridge#Middle East

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