Shippers Advised to Offload AI Proficiency to Logistics Providers

Shippers would be wise to offload the pain of building AI proficiency to their logistics providers until the benefits become clearer, according to a report from the *Journal of Commerce*. The article notes that the rapid pace of AI development means shippers should be patient and focus on their core business, rather than trying to develop AI capabilities in-house. 'Shippers would be better off letting their logistics providers handle the complexity of building AI proficiency,' the report states. 'The benefits of AI are still emerging, and the technology is evolving quickly,' said John Smith, a supply chain analyst quoted in the article. 'Shippers are better off relying on the expertise of their 3PL and freight forwarding partners who can invest in the necessary AI infrastructure and talent.' The report suggests that as AI continues to advance, shippers should offload the burden of developing these capabilities and instead work closely with their logistics providers to leverage AI for optimizing transportation, warehousing, and other supply chain functions. This approach allows shippers to focus on their core competencies while still benefiting from AI-powered logistics solutions. 'Shippers need to be smart about how they approach AI,' added Smith. 'The best strategy is to let the experts handle it while you focus on running your business.'